NYFW 2017

Queens in Manhattan

I found out that Eve Jenkins of Parasite Designs was showing in NY for the Fall Independent Fashion Week right after we had worked together in Baltimore’s fashion week in 2016. I had always wanted to shoot the runway outfits with runway models before the fashion show. I often feel that photographing the designs on the runway does not lend itself to much creative leeway or flexibility. So I wanted to put something together that gave us more options to show the designs and the models.

Initially, we were looking to photograph 24 models but the list of dresses and models kept expanding. So we ended up with 38 dresses and 36 models. Most of the models were from the State of Colorado and had a relationship with Eve from past engagements. Eve also had Andrew Flatland create amazing headgear for each dress.

With most of the models getting to New York a day before the actual fashion show, I knew that we had to be fast and efficient in all aspects of the photo sessions. I also wanted to have fun!

I contacted a second photographer Joseph Kaminski 8 months out. Joe is a truly awesome photographer based in New York. His talent and skill with off camera flash is simply legendary and he has been a major source of inspiration.  Joe agreed and concentrated on street photography of the models and dresses while I consecrated on the studio shots

I decided to do 2 sessions;

The 1st session would be for a limited amount of models photographed at iconic spots in Manhattan. We did Bow Bridge in Central Park, and Time Square on Sept  7th.

The 2nd on Sept 8th would be in studio session with a simple light setup and Joe would do street shots near the studio.

With that many models and dresses I realized that I had to keep the flow. So I contacted Axel Evc of Axel Makeup Academy in Washington DC.  Axel is an incredible creative artist and is looking to push the limits on make-up artistry.

Axel agreed and brought a team of 8 make-up students to assist him in getting 38 models faces done in 1 day.

I rented Emporia Studios in Hell’s Kitchen on 336 W 37Th St, 260, and worked with Victor Ibarra using the space as home base for the 2 days

With my photo assistants, models, HMUA staff, designers’ staff etc we were close to a 60 person project.

The 36 models are being supplied by Eve and are super excited. We tried to stagger the models in groups of 10 with the 1st group showing up with make-up and hair done on Sept 8th at 9am., it didn’t work that way at all. It was chaotic, hectic, and crazy, but it was incredible fun.  But we got it done and had a wonderful time.